"I bought three pigs for the evacuees and offered to make smoked sausages for the soldiers to keep their spirits up," says Yana Rudenko, a businesswoman from Chernivtsi, a city in western Ukraine. When full-scale war broke out, she put her business on hold and set out to help those in need. Later on, a helping hand reached out to her own business. Yuriy Barnovych, an IT specialist from Lviv, another city in western Ukraine, came up with a way to combine fundraising for the Ukrainian army with supporting the country’s economy. The team Yuriy gathered is currently implementing the ‘Support Ukrainian Army’ initiative.