The Piggyback Trick. How YouTube Algorithms Promote Conspirology and Propaganda
outube has long earned the reputation of a convenient and reliable service. Two out of three Ukrainians come here for entertainment and educational content, but they also use it to watch the news and follow the twists and turns of Ukraine's political life. The recommendation algorithm is the “heart” of YouTube. In a nutshell, the better recommendations the platform offers, the more time its users spend watching videos and the more money they bring to the advertisers by watching their adverts.